BREAKING: Look at 15 Serena Williams’ private photos that got provoked everyone…See More

BREAKING: Look at 15 Serena Williams’ private photos that got provoked everyone…See More

Sometimes I think she’s a little too buff but then again she’s a tennis player and being an athlete requires that kind of super toned body! Here’s Serena Williams playing in the water with her friends while enjoying a day at the beach. We’re not going to pretend as if Serena’s body is more important than her tennis prowess, but it is still incredibly impressive.

The fact is, Serena Williams doesn’t have a “best feature” — her entire body is immaculate, engineered to dominate and kick ass no matter the circumstances. Now, let’s talk about sex: More specifically, sex, and sports, and video games, the perfect trifecta of ways to grab a certain demographic’s attention, and hopefully dollars. Watch the above commercial, a web-only spot for 2K Sports’ Top Spin 4. I’ll give you a couple of minutes if you need some time alone.

What you will see here is Serena Williams wearing a butt-bearing leotard panties, thigh-high boots, and tons of makeup and jewelry, playing video game tennis against a leather-clad actress (before an athlete, or a gamer). There is rhythmic grunting. Splashed in big words over Serena’s come-hither face is “The World’s Sexiest Tennis Player.” This isn’t about sports any more.
It’s about sex, and that’s not new. More than any other sport on earth, women’s tennis has achieved a parity with its male counterpart, and it’d be foolish, naive or deliberately PC to deny that a large part of that is sex appeal. What is new is marketing that aspect so blatantly, and it’s no wonder the commercial is getting buzz.