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March 25, 2025 – In a surprising twist of royal family dynamics, Meghan Markle, the Duchess of Sussex, is reportedly facing a fresh setback as Prince Harry’s cousins, Lady Amelia Spencer and Lady Eliza Spencer, make a bold move that could overshadow her latest business endeavors. The twin sisters, daughters of Charles Spencer, 9th Earl Spencer, and nieces of the late Princess Diana, have entered the entrepreneurial arena with a venture that pits them directly against Meghan’s lifestyle brand ambitions. Dubbed by some as a “war of the rosés,” this development has sparked intrigue and speculation about familial rivalry and commercial competition.
The Spencer Twins’ Major Move
According to recent reports circulating on platforms like X and in media outlets such as GB News, Lady Amelia and Lady Eliza Spencer are launching a luxury rosé wine brand. The twins, aged 32, have leveraged their aristocratic lineage and social prominence to create a product aimed at the high-end market. This move comes at a time when Meghan has been steadily building her own lifestyle empire, most notably through her Netflix series “With Love, Meghan” and the upcoming launch of her podcast, “Confessions of a Female Founder,” slated for April 8, 2025.

The Spencer sisters’ rosé is said to embody sophistication and heritage, drawing on the storied legacy of the Spencer family, which includes their late aunt, Princess Diana—Prince Harry’s mother. Marketed as a premium offering, the wine is poised to appeal to an audience that overlaps significantly with Meghan’s target demographic: affluent, aspirational consumers interested in luxury goods and experiences tied to royal allueghan’s Growing Empire:

Meghan Markle has been working
diligently to establish herself as a lifestyle mogul since stepping back from royal duties in 2020 alongside Prince Harry. Her Netflix series, “With Love, Meghan,” which debuted earlier this month, showcases her interests in cooking, gardening, and entertaining. While the show has garnered mixed reviews and modest viewership compared to the couple’s 2022 tell-all docuseries “Harry & Meghan,” it has been renewed for a second season, signaling confidence from the streaming giant. Additionally, Meghan recently launched her personal Instagram account in 2025, sharing glimpses of her family life with Prince Harry and their children, Prince Archie and Princess Lilibet, alongside subtle promotions of her brand, “As Ever.”
The Duchess has also hinted at broader commercial ambitions, with rumors swirling about potential merchandise tied to her lifestyle ventures. However, the Spencer twins’ entry into the luxury goods market, particularly with a product as emblematic as rosé wine—a staple of upscale leisure—threatens to steal some of Meghan’s thunder.

A “War of the Rosés”?
The phrase “war of the rosés” has emerged as a catchy moniker for this unfolding rivalry, popularized by commentators like Richard Eden in his Eden Confidential social diary. While it’s unclear if there’s any personal animosity between Meghan and the Spencer twins, the timing of their venture raises questions about competition within the extended royal family. Meghan’s brand relies heavily on her narrative of reinvention and independence, often juxtaposed against her royal past, whereas the Spencer sisters are leaning into their unbroken connection to British aristocracy—a contrast that could resonate differently with consumers.
Posts on X and reports from outlets like GB News suggest that this development is a “fresh setback” for Meghan, particularly as she navigates the challenges of establishing credibility in the crowded lifestyle market. Her Netflix series, while a step forward, has not replicated the blockbuster success of “Harry & Meghan,” which drew 2.1 million households upon release. Critics have noted that “With Love, Meghan” feels more niche, appealing to a smaller, dedicated audience rather than the mass viewership she might have hoped for. The Spencer twins’ rosé, by contrast, has the potential to capitalize on a simpler, more universally appealing luxury product.

Family Ties and Tensions:

The Spencer twins’ move also underscores the complex web of relationships within Prince Harry’s family. As daughters of Charles Spencer, they are Harry’s first cousins, and their connection to Princess Diana gives them a shared heritage that Meghan, as an outsider to the royal fold, cannot claim. Harry has maintained a close bond with the Spencer side of his family, often citing their support during his tumultuous years within the monarchy. The twins attended Harry and Meghan’s wedding in 2018, and Charles Spencer has publicly defended Harry’s decisions to step away from royal life.
Yet, this familial closeness does not necessarily translate to coordinated business strategies. The Spencer sisters’ rosé venture appears to be an independent endeavor, and there’s no evidence to suggest it was designed to undermine Meghan. Still, the optics of two branches of the same family vying for attention in the luxury lifestyle space are hard to ignore. Some observers speculate that Harry might find himself caught in the middle, balancing loyalty to his wife with his affection for his cousins.

The Broader Context
Meghan’s challenges come amid a busy period for the Sussexes. Prince Harry’s U.S. visa status has recently been under scrutiny, with documents unsealed after a two-year legal battle, though the Trump administration has claimed he received no special treatment upon immigrating. Meanwhile, the couple’s Netflix contract, valued at £77.2 million, is nearing its end, with talks of a renewal in progress—potentially including a documentary on Princess Diana’s death to mark its 30th anniversary in 2027. These developments highlight the high stakes of their post-royal career, where every move is scrutinized for both commercial viability and public perception.
For the Spencer twins, this venture represents a chance to carve out their own legacy, distinct from their famous relatives. Unlike Meghan, they have not sought the spotlight through media exposés or personal reinvention narratives, instead relying on their inherent social capital. Whether their rosé will succeed remains to be seen, but its launch has already generated buzz, amplified by the implicit comparison to Meghan’s efforts.
What’s Next?
As of today, March 25, 2025, the “war of the rosés” is more speculative than substantive, but it underscores the competitive landscape Meghan must navigate. Her ability to differentiate her brand—perhaps by doubling down on her personal story or expanding into new product lines—will be critical. Meanwhile, the Spencer twins’ rosé could either fizzle out as a novelty or solidify their status as players in the luxury market, potentially at Meghan’s expense.
For royal watchers and consumers alike, this clash of ventures offers a fascinating subplot to the ongoing saga of the Sussexes and their extended family. Whether it’s Meghan’s artisanal waffles or the Spencers’ elegant rosé, the battle for hearts, minds, and wallets is heating up—and the outcome is anyone’s guess.